KOL

Every brand manager understands the importance of cultivating external key opinion leaders (KOLs). KOLs are usually active WeChat follower who engage with sharing brand contents. You can get the most out of your brand’s KOLs with JINGdigital.

Through our platform’s behavioral analysis toolset, you can identify potential KOLs among your WeChat Official Account followers and inspire existing KOLs — using promotions, coupons, or otherwise — to engage with the brand even more. In addition, we furnish unique QR codes to track and analyze just how effective key opinion leaders are as unofficial brand ambassadors.