Industry Report:「The WeChat Luxury Index 2020」

Based on data collected over the months of January to December 2019, from 35 luxury brands with community sizes from 3,000 to over 3 million, JINGdigital and DLG (Digital Luxury Group) have put together the WeChat Luxury Index 2020 – an illuminating 100-page report offering data and insights related to follower acquisition, engagement and content performance on China’s most ubiquitous social platform.