Industry Report:「The WeChat Luxury Index 2020 Jan-Jun」

Within the first half of this year, luxury brands on WeChat saw their communities growing by 13 percent on average – 1.15 percent (i.e. approximately 8.85 percent of total growth) of which came from media investments. The rest of their growth, however, was generated organically.

As COVID-19 continues to impact the way consumers engage with brands and purchase luxury goods, DLG (Digital Luxury Group) and JINGdigital have put together the latest edition of the WeChat Luxury Index to help brands better gauge their WeChat performance and focus on indicators that truly matter. Besides providing up-to-date data related to content, engagement, and follower acquisition, the report will also have a special focus on live streaming and social selling, offering insights and analytical frameworks for both.

Key Insights Answered in the Report:

• What’s the most noticeable trend observed from luxury brands’ WeChat performance?

• The power of live streaming on fan acquisition and conversion should no longer be ignored. What should brands be looking out for and what are some of the best practices to keep in mind?

• What exactly is social selling using WeChat Work and how can brands leverage it?